Search Engine Marketing (SEM) or
Pay Per Click (PPC) marketing can help new websites gain traffic for the initial start up period until the
search engines find and rank a new site (a period of up to three
months after submission of the finished website.)
As well, once your organic search engine standing is positioned in the
search engines, SEM can boost hits to your site by targetting
local people who are searching for your products or
services on the web.
- Above is an example from
Google that shows both "organic" search results and
at the top and far right "pay per click" results.
With SEM you only pay when
someone clicks on your text ad and visits your website. You can
control how much you will spend per click, per day and per
keyword phrase.
We set up your SEM campaign to
increase your business profile and business leads through Pay Per
Click Marketing. Each campaign is carried out in either or both
Google Adwords and Yahoo Search and may be promoted in the
following search engines: Google, MSN, Yahoo, America Online,
Netscape, Ask Jeeves, Alta Vista, Earthlink, CNN.com, and
Infospace. You can also choose particular Blogs or regional sites
to place your PPC ads on.
Google's PPC program - Adwords
and Yahoo Search PPC program allow advertisers to target
customers by city, geographic region, as well as nationally or
internationally.
We believe in giving you the
greatest ROI. We will not overspend on irrelevant keywords like
other SEM companies. We only bid on relevant keywords and create
ads that will draw local online customers who are already
searching for your products or services. This "just in
time" marketing targets customers who are in the first stage
of researching their local purchases, local services or local
destinations.
Our Search
Engine Marketing package includes:
- Consultation on your online
marketing budget.
- Development of a keyword list
that is relevant to your business and clients.
- Set up of Adwords and/or
Yahoo Search account with a daily/ monthly budget, maximum
cost per clicks and timeline for the ad campaign all decided
on by you.
- Writing keyword rich text ads
for
each search term group.
- Linking of specific pages for
each search term/text campaign to “land” on your website.
- Provision of a 2 week set up report that includes impressions and click through rates for
each keyword phrase/text combination as well as the average
cost per click and cost to date.
Once your ad campaign is set up, it can run unchanged for any period of time.
However, because Search Engine Marketing is competitive, other businesses may be vying for the top sponsored search listings as well. Without regular monitoring and adjustment your search position cannot be guaranteed to remain stable. The Generator can be contracted to manage your campaign weekly, monthly, quarterly or yearly.
$100 fee per management and report.
