Our
Clients
Some of our Internet
Marketing clients
Client:
THE
LOOP.ca
The
Generator used various online marketing techniques to help
publicize and promote The Loop to a Guelph audience. Some of
the tools used were:
- Viral
marketing through existing artist, arts organizations,
university associations and non-profits email lists.
- An
aggressive link campaign, to ensure that The Loop can be
found on the University of Guelph site and the Downtown
Board of Management site. As well as over 200 other sites
– for free!
- Search
engine submission
- Directory
submission services with text editing
- For
its first year of operating, The Loop also purchased pay
per click, Search Engine Marketing services on both
Google and Yahoo that in turn populate numerous other
search engines. For each $500 spent, the Loop
received 4,000 hits to its website from people searching
the net for related things.
- Press
releases to the media were also written and deployed.
The
Loop’s weekly email subscriber list has grown to nearly
1500 in a year, and the website now generates almost 20,
000 hits per month – a substantial targeted local audience.
Client: Bed
and Breakfasts
The
Generator has helped several Bed and Breakfasts increase the
number of people finding their websites through Search Engine
Optimization. The travel and tourism industry has undergone a
dramatic change due to the Internet. B and B owners have
realized that the vast majority of their business comes from
people searching online before they travel. The international
reach of the web has made it obvious to decrease the amount
of money spent on paper brochures and pamphlets that have
limited geographic reach in order to focus on websites,
online marketing and paid advertising on the Internet.
We
analyzed existing web statistic counters or installed new
ones in order to quantify traffic to the website. The Bed and
Breakfast industry has a competitive online paid advertising
market. B and B owners have numerous options for sites that
claim to drive traffic to their websites. Fees vary widely,
as do the actual amount of hits generated from each paid
site. With stat counters in place, we not only analyzed the
web statistics, we showed the B & B owners how to do it
themselves. This allows them to measure the effectiveness of
not only our services, but they can also track the return on
investment of all paid advertising and weed out the sites
that do not pay off.
We
also researched keywords and search terms that potential
clients were using to find their business. The website’s
text, titles and tags were then “optimized” and link
campaigns were carried out. The number of links for each site
increased dramatically which increased the sites ranking in
search engines. The number of hits to the B & B’s
websites increased due to their sites being found more easily
and for more search terms.
Norfolk
Guest House
Willow
Manor
Client:
Everdale Organic Farm &
Environmental Learning Centre
Client: The
Landbird Habitat Program
Client: Vitality
Fitness
