Local.
Connected.
Passionate.

The Generator has established a respected team of community advocates, creative minds, powerful communicators and strategic thinkers to deliver your brand in a deeply impactful and effective way.

Our ability to apply our combined expertise to the branding, marketing and communications objectives established by our clients is what ensures ongoing success for every business we work with.

 

Our Team

Suzanne Zandbergen

Founder

With over 15 years of marketing, writing, sales and advertising experience, Suzanne knows how to create campaigns and social media posts that will generate an engaged audience for your business.

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Suzanne created the first photo-sharing social media channel at the Hamilton Spectator way back in 2007, where she managed a large sales team.

Since then, she has focused on building the brands of businesses in Hamilton by connecting directly with potential customers on social media.

Suzanne is a ferocious proponent of small business and spends an inordinate amount of time visiting local shops and restaurants and promoting the heck out of them.

For social media inquiries contact: suzanne@thegenerator.ca

Kristin Archer

Social Media Manager

Kristin Archer is a lifelong Hamiltonian and the creator of I Heart Hamilton – a blog based around the concept, “Be a tourist in your own city,” which features local music, food, shops, events, and more.

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 She also hosts “I Heart Hamilton” Fridays at 2pm on 93.3 CFMU.

Kristin is an avid supporter of the local music scene, interviewing musicians and booking shows, and is the recipient of the 2015 Hamilton Music Award for Media Person of the Year.

Kristin can be frequently found galavanting around town exploring, eating, or front row at a local show.

Marty Edwards

Social Media Manager

Marty Edwards, born and raised in Hamilton, is a time-travelling slacker whose density brought him to The Generator. A graduate of the Mohawk College Advertising program, he shines at thinking differently.

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 His 18 years’ experience at the Hamilton Spectator has lead him to triumph as a social media manager and photographer.

His photography has been published in the award-winning Ragtop Magazine, DeLorean World Magazine, The Hamilton Spectator, Urbanicity, on TourismHamilton.com, and has been displayed at the Art In The Workplace exhibit at McMaster Innovation Park.

When time allows, Marty volunteers to raise money for the Michael J. Fox Foundation for Parkinson’s Research. You can find him sporadically posting to Twitter at @DMCMarty

Stefani Soliman

Social Media Manager

Nostalgia + corny jokes. Dog lady. Recycling, music, fashion, proofreading. Oxford comma advocate. Local business supporter.

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heather-web

Heather Peter

Social Media Manager

Heather Peter, a lifelong Hamiltonian, is a freelance writer, graphic designer, and the voice behind Hamilton Small Fries food blog. Also an avid home-cook when not out supporting the local food scene, Heather immerses herself into the culinary community at every chance she gets.

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With 6+ years’ experience in the marketing and design industry, Heather excels in food photography and creative new ideas.

Beyond food, Heather loves tea, animals, and exploring Hamilton’s green spaces. Follow her on @ham_smallfries for the best places to eat in #HamOnt and beyond. Chat to her at @heatherpeter05.

Thomas Allen

Social Media Manager

Thomas Allen is a proud Hamiltonian and creator of the site Rebuild Hamilton – a blog about the architecture and development in Hamilton.

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With a background in journalism, Thomas has a keen eye for what’s happening and can always be found wandering the city, sharing what he sees through social media.

He was the recipient of the 2015 Hamilton Independent Media Award for Best Journalist: Arts & Culture.  Thomas loves Hamilton and wants to make a difference

Companies we’ve worked with.