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We believe in:
- Local Internet Marketing
- If
you target your off-line marketing locally, you should target
your online marketing locally. The customers in your city and region are searching online
for your products and services. We focus on marketing to them
and giving you an edge over your competition.
- Affordability – Our
optimization service is a one time fee. There is no need for
Optimization Companies to charge customers an ongoing monthly
fee for optimization. Once it is done – it's done.
- Customized Work – We
research and understand your business and your Internet
Marketing goals so that we can give you great value.
- Ethical practices –
We research and engage in optimization ourselves. We do not
use any automated programs that might endanger your standing
in the Search Engines.
- Empowerment – We put
the tools for future changes to your website’s Internet
Marketing into your control. All programs, documents,
passwords and reports are given and explained to you.
Website Optimization should be
considered permanent marketing. If the cost is not already
built into your website's budget, then look at your marketing
budget to maximize your online presence and its ability to bring
in local customers.
Our services include:
Search
Engine Optimization
and Search
Engine Marketing
Our
Process
Keyword
Research
Internet
marketing is based on thorough keyword research. Our keyword
research is customized to your business and locale.
We
include city names, nick names, regions, counties, provinces etc.
in your keyword list. These geographic keywords are integral to
driving local traffic to your website. Geographic keywords are
used in your on-page and off-page optimization in order to
maximize your local presence on the web.
We
research the words used in your area of business –the technical
jargon and industry
related catch phrases that you know and use (but your potential
customers might not) as well as the actual words or vernacular
that your potential customers are using to look up your business,
products or services online.
We
also research the volume of searches for all of these keywords
using tools provided by Google and Yahoo in order to create a
list of the most effective keywords for your website.
Online Marketing Strategy Report
When you engage our services, our process begins with an Online Marketing Strategy Report. We take a close look at your current or in-development website and how it can function better on the web. We develop the report after research and discussion with you. It contains both analysis and suggestions for maximizing your website’s online presence.
The report gives you measures to later gauge the effectiveness of our SEO and SEM work. The report contains:
- A keyword master list.
- Suggested changes to your website’s text, titles and tags based on the keyword master list.
- The current number of links to your website verified by Google and MSN/Yahoo (if live).
- Your website’s current search engine ranking in Google and Yahoo/MSN for both the company name and relevant keywords (if live).
- Your competitors’ current search engine ranking using the same keyword searches.
- Which of you competitors are engaged in Search Engine Marketing - Sponsored Search (PPC) (SEM).
- Current prices that competitors are paying for Search Engine Marketing.
Completion Report
After our Internet Marketing is completed – generally one to two months, we give you a completion report.
The report contains:
- Your keyword master list.
- All suggested or completed changes to your website’s text, titles and tags.
- The password and user name for your back end stat program.
- The numbers of links we have obtained for your website.
- The number of directories that we have submitted your site to.
- Keyword rich descriptions of your business or service that we used in submitting to directories and other web sites, that you can use for any further link campaigns.
- All passwords and user names for changing the descriptions on websites that we have obtained links from.
- For SEM clients, a detailed report on the number of clicks to your site, costs per click, ad campaign text and keywords
used.
- All passwords and user names used in Search Engine Marketing.
Back End Stat Program Tutorial
If you are interested, we can take the time via phone or in person to demonstrate how to view and analyze your new back end stat program. The data can help you see:
- Your total traffic numbers.
- Which keywords draw traffic to your site from the search engines.
- Which websites are drawing traffic to your site.
- If you engage in paid advertising on other sites – which of these are giving you return on your investment.
- How long people stay on your site.
- Which pages they visit most frequently.
- The number of returning visitors to your site.
3 Month SEO Status Report
As it often takes up to 3 months for the search engines to index and rank your website, we give a final report at 3 months that describes your website’s current search engine ranking in Google and Yahoo/MSN for all relevant keywords.
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