There’s nothing like a good live tweeting session to make an event come to life. I like to live tweet when I’m at any kind of event so that everyone on Twitter will definitely know SOMETHING IS GOING ON.

Basically what this entails is tweeting like crazy, using a specific hashtag repeatedly to mark it as part of an event, so that anyone who follows me or the hashtags I’m using will see all the tweets pouring in about the exciting thing that is happening.

Lectures or classes are great for live tweeting, because you can pass on seriously helpful bits of information right from the expert. I did this once at a seminar at Platform 302, (the coworking space where the Generator is a member). There was a tax accountant giving a talk about how to write off as much as possible, and as boring as this sounds, he was actually more like a rockstar up at the front, being peppered with questions by a roomful of entrepreneurs looking to save every penny on their tax returns. Every tip he mentioned, I tweeted, and got phenomenal engagement from people in Hamilton. Turns out there are quite a lot of small business owners out there who found the information useful!

There’s nothing quite so powerful as Twitter for engaging with people in the moment like this. It works so well for events. I can’t remember how many times I’ve been tweeting back and forth with someone at an event, end up meeting face to face, and it’s like we’ve known each other forever by that point.

Because I’m always live tweeting on behalf of other businesses, I represent each of these businesses wherever I am, so a social media interaction can easily go to an in person connection and a solid new potential customer for the business!

-Suzanne

So, you see a Back to the Future time machine replica rolling down the street. What do you do? Why, chase it of course, and take pictures when you catch up! And then post those photos on Facebook, Twitter, Instagram, Pinterest, etc. and watch the retweets, replies, favourites and likes ensue.

If you own a business and you want to market said business to the public to increase your number of clients or customers, you should always be on the lookout for opportunities going on around you. I never sit in on an interesting lecture without tweeting the main points that I know will be helpful or interesting to a large number of people. Twitter especially is an “in the moment” social channel and is awesome for creating excitement. For example, you can become known in your community as the company that knows everything about nutritional supplements if you talk about everything that’s important about health. If you attend a health-related tradeshow, talk to vendors, tweet any nuggets of wisdom they give you, make the event come alive to the people reading your tweets.

For me, I’ll be chasing that time machine again next Friday, because I talked to the owner and found out he’ll be displaying his people-magnet at The Zoetic then. The theatre, which is on Concession Street in Hamilton, is playing the original Back to the Future movie, and there will be a couple of DeLoreans on display, including the time machine. Sounds like a recipe for a great social media event to me, count me in!

-Suzanne